Author Topic: The beginning or the end?  (Read 216 times)

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Offline boomer

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The beginning or the end?
« on: June 17, 2021, 10:33:18 AM »
Judt saw an add for a camping tent from Gucci partnered with North Face.

Not able to post the link but i really did see it. Not sure what to make of it.


Offline Pete Bog

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Re: The beginning or the end?
« Reply #1 on: June 17, 2021, 12:59:15 PM »
   Somewhere on the upper floors of a fancy office building, men in suits and women in pencil skirts sit around an expensive conference table pondering how to come up with new ways to appeal to a larger market. Cliched buzz words like "win-win" are tossed around and everyone politely smiles in agreement. The marriage of two internationally known name brands is heralded as progress in the great outdoors equipment market. In reality it is progress in padding their respective bank accounts, if they can sell it to the public.
   I saw mention at one time, it may even have been on this forum, the high price of Yeti products is not about the quality, it is about the "lifestyle". For the folks that need the bit of swagger and bravado of "look at me, I can afford this!", a Gucci/NorthFace product will be right up their alley.
   Back in the 60's, many advertisements proclaimed "Be the first on your block to own one!". Not much has changed. They no longer use that tagline, but the sentiment is still there.  Both companies are so image conscious their respective board members must be giddy over this partnership.
   I have a difficult time visualizing the Gucci jet set crowd pulling a tent out of the boot of their Bentley to sit around a campfire when they could be sipping wine while seated around a gas fireplace at a swanky chalet in the mountains.  Though, I'm sure, a few will rough it for the bragging rights to the "hardships" they had to endure.
   The beginning or the the end? Probably the beginning of a corporate marriage that will end in divorce if they don't see a quick return on investment. Oh, the harsh realities of corporate finance and high stakes bullshetery!   :lol: :lol:
   I hope they do well and provide employment and paychecks for many.

   I tried to post a you tube link to the Gucci Northface ad, but it won't display correctly. Oh well.
« Last Edit: June 17, 2021, 01:06:20 PM by Pete Bog »

Offline boomer

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Re: The beginning or the end?
« Reply #2 on: June 17, 2021, 09:37:28 PM »
I just hope the execs shop locally